Andreas Hoffbauer Research
Michael Lewis famously said, “The new new thing is a notion that is poised to be taken seriously in the market place. It’s the idea that is a tiny push away from general acceptance and, when it gets that push, will change the world.” Yet how do companies recognize when they have found “the new new thing?”
My research investigating how teams creatively overcome design challenges and in the process introduce new approaches to the their respective fields. Specifically, I focus on how innovation works as a process in practice and how design resolutions evolve from their initial conception to final execution. This is part of my larger dissertation research on the emergence of novelty in innovative companies.
What distinguishes my approach is that I conceptualize the emergence of novelty as a processes rather than fitting simple either/or dichotomies as has been traditionally the case. By approaching my research in this manner, my insights are sensitive to the changing states of a project and the evolution of its constituent ideas. The trajectory of design resolutions are therefor not limited, for instance, to explanations that exclusively point to either broad verses deep searches for knowledge, but rather varying between these poles as the ideas evolve.